A focus on the principles and practices of value investing from Lampert, Buffett, Graham, Fisher, Klarman, Greenblatt and beyond.

Sears May License Craftsman, Kenmore, Diehard

A source says Sears Holdings may license its Craftsman, Kenmore, and Diehard brands. Essentially, Sears would charge a fee to outside companies to use the brand names on their products. Sears has not confirmed this licensing model but with the other recent developments involving selling Sears brands at outside retailers, I’m guessing this is in the works.