Should Sears Sell Its Brands at Other Retailers?
Retail expert Howard Davidowitz discusses why it is a long term bad idea for Sears to sell its brands at other retailers. You can already buy Craftsman tools outside of Sears stores. Now Sears is reportedly thinking of selling its Kenmore brand at Costco. What will be the point of going to a Sears store when the signature Sears brands are being outsourced for sale at other stores? Any thoughts? Link: Kenmore appliances may move beyond just Sears
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